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Recent blog articles
What is a Flash Briefing & How to Use Them Effectively
Want a new way to deliver content to customers and prospects? Amazon’s Alexa may be just the tool to help you grow your business with one o…
The Ultimate Guide to Using Pinterest for Your Business
Aside from fueling wanderlust and a desire to bake gourmet food that might not turn out exactly like the picture, Pinterest has some real va…
Landing Pages: How To Get More Ad Conversions
We work with a lot of clients who have dumped money into online advertising on platforms like Google and Facebook. They may even get good cl…
How to Use Social Media to Grow Your Business
Thinking about diving into social media but don’t quite know where to start? We’re here to be your guide! We will walk you through how to cr…
Traditional vs. Digital Advertising: Which Is Better?
We spend a lot of time at Array Digital determining which platforms provide the best value for advertising. We work with several businesses …
The Best Places to Advertise Online
So you want to start advertising online? Awesome! But where do you start? How do you know which platforms will give you the best results? Wh…
Why You Need a Call to Action
This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot cam…
Mobile vs Desktop Website Trends
The first desktop or personal computer was created in 1971 compared to the first smartphone in 1992. Although the PC was invented 21 years b…
Should I Hire a Digital Marketing Agency or Hire In-House?
Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry …
What Goals Should I Use to Calculate ROI?
With marketing, your goal for ROI is usually either brand awareness or lead generation.
What’s the Best Way to Calculate ROI?
If it’s brand …
Google Review Requirements for TCS Dealers
We partner with a lot of business to consumer service providers to help drive traffic to their website and generate leads. Many Trane Comfor…
How Voice Search Affects Lead Generation
| Erik J. Olson | SEO
In today’s information-driven world, most people turn to an online search engine, like Google, to quickly find answers to questions or perfo…
Everything you need to know about hiring a digital marketing agency:
This 30-page guide covers:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency