Every once in a while there is a new platform that comes out and challenges the status quo. On episode 156 of Journey to $100 Million, listen in as Erik talks about a newly emerging platform taking social media by storm: Tik Tok. Tik Tok is not a major player quite yet, but the app is attracting a lot of attention.
Tik Tok is a rebranding of an app called Music.ly, and is catering to a younger age group – mainly of the high school age range. This app is a way for people to make funny “skits” and videos to different music or soundtracks. Erik has heard about this app a lot recently due to the fact this platform has been seen as a potential threat to Instagram.
Because of this emerging social media platform, Erik wanted to take a look at Tik Tok, since social media is a huge piece to digital marketing. Erik was not exactly interested in making these music videos on the app, but instead was interested because this app was an emerging trend in the digital marketing industry.
Whatever industry you may be in, you do not want a trend to explode, and know nothing about it – because then you fall behind. Industries are always changing, so it is always smart to be aware of what is happening and not ignore it. Keep listening to what other industry experts are saying, and if you keep hearing the same thing over and over again, there’s probably something to it and you should check it out. The last thing you want is to be caught off guard!
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.