Running a business is very hard and nothing stays the same.
You have to continually plan and be ready for change; the market could change, the economy could change, employees could leave, you try a marketing or sales effort and it fails. Never get complacent and think things won’t change. But change is a good thing, it means you’re growing, opening up new opportunities.
With change, you’ll be met with new problems.
You and your management team should be ready with processes for situations that could happen and you can find the hole in the process where problems need to be fixed. Make sure you have an emergency fund in preparation for potentially bad days but, more importantly, prepared for the amazing opportunities that will come too.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.