Whenever we get a new client Erik likes to do something a little bit different, and a little bit special. On episode 159 of Journey to $100 Million, listen in as Erik shares how a handwritten letter, and being different, can go a long way with clients.
You may be asking, why a handwritten letter when you can just send an email? And the reason behind it is that a handwritten letter is different, and not expected. When was the last time you got a handwritten letter from anybody? Whenever we are onboarding a new client, Erik receives a task to send a handwritten letter to that client. A handwritten letter is a signal that we are taking the relationship very seriously. It is worth our time to sit down, and write a handwritten note. Because hopefully, this client sees this as an indication that they are of value to us.
In the card, Erik shares his thanks for this client putting their trust in us, and that we look forward to working with them. Not only that, but he also included his business card and personal phone number and shares with them that they can give him a call at any time if there are any issues. In some cases, Erik has not even met this person that he is writing this letter, but he understands and knows that this is the decision maker that he is talking to, and wants to give them peace of mind.
It is very important that you do things differently. Yes it is time consuming, yes Erik could even automate this handwritten letter if he wanted to, but he is not going to do that. It only takes about 5 minutes to write this letter, and these clients are worth way more than this 5 minutes. It shows our new partners and clients that we care, and also gives them the ability to call the emergency line before a situation escalates. Think about what you can do that is a little bit different, it is really worth while.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.