Author: Jake Maines

Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.
Best Social Media Platforms For Business

Best Social Media Platforms For Business


Jake Maines
Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.
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Whether you run a Business-to-Business (B2B) or Business-to-Consumer (B2C) company, your business should use social media to gain brand awareness and generate leads. The graphic below shows the current volume of users for the most popular forms of social media, namely Facebook, YouTube, Instagram, Twitter, Google+ and LinkedIn. Let’s take a look at the best ways to use some or all of these to help you maximize your business’ digital presence.

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Jake Maines
Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.
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A well-designed website with a clear purpose is important for every company. Because there are so many different design options and strategies for websites, it’s critical to determine the website’s purpose for your business before diving into design. Doing things in the right order will save you time, money, and frustration as you use your website to build your business.

A major consideration in website design is choosing a single-page or multi-page format. This is an important starting point, and each style has pros and cons. Read on to learn a little more about each format.

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How much does digital marketing cost?


Jake Maines
Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.
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Before outsourcing your digital marketing, it’s important to understand the costs. The costs of digital marketing vary widely in the industry. You can outsource or hire within.

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SEO Benefits of Responsive Web Design


Jake Maines
Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.
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You know that a website is a critical part of your business, but it is only helpful if prospects are actually finding it through a search engine like Google. Google’s algorithms are constantly changing to ensure the content in the search results is relevant to the search terms that the user has entered, making it difficult to keep your search engine optimization (SEO) efforts up-to-date. Regardless, a mobile responsive website is a key component that factors into a website holding the first position in search results.

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How SEO Works


Jake Maines
Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.
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Web-based businesses are being created everyday, but for them to succeed, they need to fully understand how SEO works. The SEO process is constantly changing, but there are several strategies and tools that aren’t going anywhere.

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Website Conversion Strategies

Conversion Rate Optimization Strategies


Jake Maines
Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.
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Any article that you’ve read about digital marketing will tell you that you need to be consistently creating content. They’ll also tell you to drive traffic to your site through social media marketing and search engine optimization. Although time consuming and not always straight forward, these are must have strategies. But prior to driving extensive amounts of traffic to your website through the multitude of digital marketing tools you’ve heard about in the past, you must also follow the below strategies to make sure your site is setup to convert visitors into leads. Otherwise you drive prospects to your website and they won’t be able to easily figure out what to do next.

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