Author: Jake Maines

Jake Maines is the Digital Marketing Manager at Array Digital - experts in designing, creating, and supporting digital products for premium brands and well position startups.

Inflúance Hair Care

Inflúance Hair Care

At Inflúance Hair Care they are dedicated to providing innovative products that promote healthy hair while offering personal and professional service of the highest quality to licensed professionals and retail clients alike. Array Digital helped Inflúance Hair Care to capitalize on their vision by modernizing the user interface and infrastructure of their old website by totally rebuilding their site using WordPress and Woocommerce. The new website can be viewed by clicking the following link:
https://influancehaircare.com/

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Array Digital Lands Contract With ABS

Advanced Benefit Strategies (ABS) has been managing the employee benefits needs of Virginia employers for the past 13 years. ABS has set themselves ahead of the competition with their innovative web-based application, HR360. HR360 allows ABS’ clients to have individual, secure access to their employee benefits information in a user-friendly system.

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Array Digital Grand Opening

Earlier this week, Array Digital hosted an engaging and well attended grand opening to celebrate the recent merger of 80|20 and id Web Studios. Guests from around Hampton Roads, including the Mayor of Chesapeake Alan Krasnoff, were in attendance. The event showcased their new office designed by the award winning Ionic DeZign Studios in Virginia Beach. The space provided an excellent backdrop for the official City of Chesapeake Ribbon Cutting, as well as a great opportunity to network with local industry leaders.



Website Conversion Strategies To Consider

Website Conversion Strategies

Website Conversion StrategiesAny article that you’ve read about digital marketing will tell you that you need to be consistently creating content. They’ll also tell you to drive traffic to your site through social media marketing and search engine optimization. Although time consuming and not always straight forward, these are must have strategies. But prior to driving extensive amounts of traffic to your website through the multitude of digital marketing tools you’ve heard about in the past, you must also follow the below strategies to make sure your site is setup to convert visitors into leads. Otherwise you drive prospects to your website and they won’t be able to easily figure out what to do next.

Website Conversion Strategies:

  1. Fix broken links and add internal links throughout the article to ensure seamless navigation
  2. Reduce the number of options in the menu
  3. Make web forms more accessible and as easy as possible for visitors to submit
  4. Make the company phone number and email address prominently visible
  5. Improve call-to-actions throughout the site
  6. Add testimonials to service/product pages to prove your credibility
  7. When in doubt, seek professional assistance

All digital marketing efforts should have a concrete goal that will yield a return on investment. Don’t spend time driving traffic to a website that will not result in visitors spending money. These website conversion strategies will lower your website’s bounce rate, increase the average time on the site, and help to convert visitors into customers.

HAZON Solutions Drone Management System

HAZON Solutions Drone Management System

HAZON Solutions Drone Management System (DMS) is a secure, web-based application that provides drone operators with a fast and easy way to manage a fleet of Unmanned Aerial Vehicles (UAVs). Users can input flight logs, aircraft maintenance needs, and daily activities into the user-friendly drone software. Supervisors can view all entered information from a desktop computer or mobile device, without the worry of updating multiple spreadsheets. This custom software makes it easy for an organization to manage drone flights and users.

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