Blog
Erik J. Olson
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
Recent Articles
Why You Need a Call to Action
This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot cam…
Mobile vs Desktop Website Trends
The first desktop or personal computer was created in 1971 compared to the first smartphone in 1992. Although the PC was invented 21 years b…
Should I Hire a Digital Marketing Agency or Hire In-House?
Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry …
What Goals Should I Use to Calculate ROI?
With marketing, your goal for ROI is usually either brand awareness or lead generation.
What’s the Best Way to Calculate ROI?
If it’s brand …
Google Review Requirements for TCS Dealers
We partner with a lot of business to consumer service providers to help drive traffic to their website and generate leads. Many Trane Comfor…
How Voice Search Affects Lead Generation
| Erik J. Olson | SEO
In today’s information-driven world, most people turn to an online search engine, like Google, to quickly find answers to questions or perfo…
6 Web Design Tips to Make The Best First Impression
Making the Best First Impression
“You never get a second chance to make a first impression.” Many of us have heard this famous Will Rogers q…
Why Should I Optimize My WordPress Database?
Having a messy desk makes productive work difficult, even impossible at times. Similarly, your WordPress website is comprised of physical fi…
Best Social Media Platforms For Business
Whether you run a Business-to-Business (B2B) or Business-to-Consumer (B2C) company, your business should use social media to gain brand awar…
Single-page Website Design vs. Multi-page Website Design
A well-designed website with a clear purpose is important for every company. Because there are so many different design options and strategi…
Why Do I Need An SSL On My Website?
That little green lock icon in the address bar of a website is a common sight, especially if you are doing any online shopping. It means the…
Everything you need to know about hiring a digital marketing agency:
This 30-page guide covers:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency