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Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Recent Articles

Why You Need a Call to Action

| Erik J. Olson |
This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot cam…

Mobile vs Desktop Website Trends

| Erik J. Olson |
The first desktop or personal computer was created in 1971 compared to the first smartphone in 1992. Although the PC was invented 21 years b…

Should I Hire a Digital Marketing Agency or Hire In-House?

Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry …

What Goals Should I Use to Calculate ROI?

With marketing, your goal for ROI is usually either brand awareness or lead generation. What’s the Best Way to Calculate ROI? If it’s brand …

Google Review Requirements for TCS Dealers

| Erik J. Olson |
We partner with a lot of business to consumer service providers to help drive traffic to their website and generate leads. Many Trane Comfor…

How Voice Search Affects Lead Generation

| Erik J. Olson |
In today’s information-driven world, most people turn to an online search engine, like Google, to quickly find answers to questions or perfo…

6 Web Design Tips to Make The Best First Impression

| Erik J. Olson |
Making the Best First Impression “You never get a second chance to make a first impression.” Many of us have heard this famous Will Rogers q…

Why Should I Optimize My WordPress Database?

| Erik J. Olson |
Having a messy desk makes productive work difficult, even impossible at times. Similarly, your WordPress website is comprised of physical fi…

Best Social Media Platforms For Business

| Erik J. Olson |
Whether you run a Business-to-Business (B2B) or Business-to-Consumer (B2C) company, your business should use social media to gain brand awar…

Single-page Website Design vs. Multi-page Website Design

| Erik J. Olson |
A well-designed website with a clear purpose is important for every company. Because there are so many different design options and strategi…

Why Do I Need An SSL On My Website?

| Erik J. Olson |
That little green lock icon in the address bar of a website is a common sight, especially if you are doing any online shopping. It means the…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency