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Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Recent Articles

Digital vs Traditional Advertising: How Much Does Each Cost?

| Erik J. Olson |
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment…

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still…

How To Implement Messaging Into Your Marketing Strategy

Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discov…

How to Market to Generation Z

According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…

How Your Business Can Use Live Streaming

Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on d…

The Rise of TikTok and How Your Law Firm Can Use It

| Erik J. Olson |
Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for …

Advertising on TV: OTT Advertising

| Erik J. Olson |
The world is moving away from broadcast TV. No longer do people have the patience to wait for their show to come on at the appointed time.  …

Current Web Design Trends

| Erik J. Olson |
When you think of web design trends, what’s the first thing that comes to mind? Mobile-first? Thumb-friendly navigation? Responsive? While t…

How to Overcome the Startup ‘Valley of Death’

At the last company I worked for as an employee, the HR Manager remarked on more than one occasion that the owner of the business was just l…

How To Overcome The Struggle of Starting Your Own Business

I received the Entrepreneurial Excellence Award in 2016. It was an amazing honor and the award sits proudly on the bookshelf in my office. A…

How To Determine Your Best Clients

As odd as it may sound, I did not know who our best clients were until about a week ago. After running Array Digital for the last two years,…

A Lack of Urgency Is Killing Your Business

Do you ever feel like you’re running out of time? I don’t just mean in your business. Or in your personal life. I mean in life. As morose a…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency