Blog
Erik J. Olson
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
Mobile Websites For Law Firms
Over half of all searches are now made on mobile devices. If your law firm’s web design isn’t responsive, you will lose those potential cont…
How To Create a Digital Marketing Strategy For Your Law Firm
Every day, 5.6 billion online searches occur. Some of those searchers are potential clients, yet most won’t scroll past the first page of th…
How To Improve Your Law Firms Website Speed
How fast is your law firm’s website? If you’re like the average law firm, you haven’t given this much thought. You open your website, and in…
5 Characteristics of a High Converting Lawyer Landing Page
A landing page is a key component of your law firm’s online marketing efforts. Without an effective law firm landing page, your firm will mi…
Google’s Page Experience Update: Is Your Law Firm Ready?
Does your website rank in the search results when someone Googles your law firm’s service? Chances are you have spent quite a bit of time an…
Which Will Target Prospective Clients Better?
For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. tradi…
How Your Law Firm Can Reach New Clients
The Internet brought many changes to various aspects of human relationships. In addition, new technologies and the World Wide Web change th…
Google Local Service ads for law firms
Google rolled out a new PPC advertising product that recently appeared in markets around the United States for law firms. These ads appear a…
Is TV or Search Advertising More Effective for Law Firms?
Recently, a managing partner at one of the Personal Injury law firms I serve asked me if investing $10,000 to $15,000 in broadcast televisio…
Hiring a Digital Marketing Agency In Virginia Beach
No matter how skilled a business owner you are or how good a marketing specialist you feel you’ve hired, no one individual has enough arms t…
Do I Need A Digital Marketing Plan?
A business plan and marketing plan are things we often hear of when it comes to the business landscape.
A business plan embraces data about…
Is Facebook or Google Advertising Better?
The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes!
Now, t…
Everything you need to know about hiring a digital marketing agency:
This 30-page guide covers:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency
