Author: Briana Thornton

Facebook Ads vs Google Adwords: Which Wins the Battle for Online Advertising?

Facebook vs Google: Which Wins the Battle for Online Advertising?

The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes! Now, the question is whether advertising on social media with Facebook ads or on search platforms like Google, the biggest search engine in the world, will be better for your business. In this article, we will analyze...

Continue reading

How to Convert Website Visits into Sales

How to Convert Website Visitors into Sales

One of the seemingly often forgotten purposes of most websites is to make money. Good content and visitors are great but if your goal in creating this website was to sell a particular product or service, neither of these things guarantees a profit if you are not taking steps to convert website visits into sales. We’ve compiled a series of tips to...

Continue reading

Digital vs. Traditional Advertising: The battle to reach new clients

Digital vs. Traditional Advertising: Reaching New Clients

The Internet brought many changes to various aspects of human relationships. In addition, new technologies and the World Wide Web change the way companies attract, relate, and sell to their customers, opening the way to digital marketing. However, how different is it from traditional marketing? Is it better? Is it not? Is it simply different? History...

Continue reading

Digital Advertising vs. Traditional Advertising: How much does each one cost?

Digital vs. Traditional Advertising: How much does each cost?

For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment, risky, and potentially even unnecessary. Something that only large, national or international corporations with big budgets could afford since traditional marketing methods such as radio, television, and print...

Continue reading

The post of stories and ephemeral content is positioned as the number one choice of user in social media to share content

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still used Hi5 and Myspace to gain recognition. Times sure have changed. Today we enjoy a wide variety of social media options such as Instagram, Facebook, LinkedIn, and YouTube that have similar features but, at...

Continue reading

With 51% of consumers using voice-first, we're saying goodbye to keyboards. Learn how voice assistants are taking over and how you can use them in your business.

How Voice Assistants Are Taking Over Search

Alexa, Cortana, Siri. These are the names of voice assistants created by companies like Amazo, Google, and Apple. The use of voice assistants to obtain information in cell phones and PCs, and to organize activities in houses and offices is a rising trend that combines many other factors such as Artificial Intelligence, Data Management, and Security....

Continue reading

Messaging in social media and the internet: How businesses, brands, and influences are using messaging to quickly communicate with the audience

Messaging: The New Innovative Marketing Strategy

Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discover what conversational marketing or messaging in social media and the internet is, and how you can implement it in your business to improve your sales process, build lasting relationships with your customers,...

Continue reading

Generation Z and social media marketing, a challenge for every entrepreneur and company

How to Market to Generation Z

According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%), followed closely by Facebook (87%), YouTube (68%) and Instagram (54%). Finally, the same study concluded that these apps are primarily accessed by phone. With all this data, it is logical that brands see an...

Continue reading

How Your Business Can Use Live Streaming

How Your Business Can Use Live Streaming

How Your Business Can Use Live Streaming Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on demand), which is what we have known for almost ten years thanks to YouTube and its huge success and live streaming (live), an up and coming trend that is getting more...

Continue reading

Contact Us
Fill out the form and we’ll give you a call. Or call us now at
757.333.3021.
    Each bi-weekly newsletter provides the most important ways to grow your business through website design, digital marketing and entrepreneurialism. You'll get actionable insights that'll get your phone ringing again!
  • This field is for validation purposes and should be left unchanged.

Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2020 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2020 Array Digital LLC