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An app to make hunting easier over time

By Philip Walzer
The Virginian-Pilot
© February 11, 2013

About a year ago, Christian Anderson was hunting with friends in Maryland. They killed “tons of geese.” The next day, they returned to the same spot, hoping for similar luck. But the flight pattern of the geese had shifted 200 yards, and the hunters got nothing.

Anderson has come up with a way to reduce wasted time for hunters and fishers. HookHunt, the app he helped to create, allows users to create an e-journal of their outings.

They take a picture of their hunting or fishing results, and the app automatically records a slew of accompanying environmental data, including temperature, barometric pressure and lunar phase. That, according to HookHunt’s website, will allow them to “track trends over time to find the optimal hunting/fishing conditions and strategies.”

Anderson said he and his partners endured more wasted time in development: They spent more than $60,000 – and several months – working with some local techies who had touted their experience.

“What we found out was that they didn’t know how to develop apps,” he said.

“All of us are entrepreneurs,” said Anderson, CEO of HookHunt. “But this is the most difficult thing I’ve ever done. There have been so many traffic jams.” The app is available for all phones. The current version costs $3.99. HookHunt is working on others, including one due out in late March, for $6.99, that will allow people to “geo-locate anybody in their party,” said Kevin Daisey, chief operating officer.

Daisey said he knows many consumers have come to expect free apps. But “the hunting and fishing market is so different,” he said. “People pay for quality stuff. They spend $3.99 on a bobber.”

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