Social Media Mistakes Your Business Can Prevent
Social media seems like a simple task, but the reality is that it is difficult to stay on top of the most strategic practices for social media. You don’t need to be an expert to understand the basics, yet I continue to see businesses make preventable mistakes on social media.
The good news is that you don’t need to be social media savvy to execute a solid marketing plan because you can hire Array Digital to help you out! 🙂
If you don’t have the expense to cover paying a company to maintain your accounts, however, being aware of these “7 deadly sins” will make you a better social media marketer for your business.
More and more brands are creating accounts on social media. While this is a step in the right direction, it isn’t enough to make a difference in your organization’s social media marketing plan. Being active on channels like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Pinterest, etc. improves your SEO rankings and allows consumers to find you more consistently when searching in Google. An inactive Facebook account says your company does not care about being up to speed with today’s technology.
Another common mistake is not filling in your profile with information about your company. To make a positive and memorable impression on potential customers you need to give them a reason to connect with your brand. Most people search online for companies before doing business with them. Don’t give them a reason to go to your competitors because you didn’t take the time to add a profile picture, company description, and contact information.
Do you enjoy being sold to or do you want to make the decision on your own? Constantly promoting the latest products and services your business has to offer is a quick and easy way to lose followers. Social media should enhance your brand’s credibility and attract leads in gradually. Being too sales-focused is one of the biggest mistakes businesses make on social media. Work on building a good reputation and loyal fan base by sharing information without expecting a sale in return.
Overwhelming your followers by posting too much is just as annoying as being sold to. Posting numerous times a day on Twitter is acceptable, but highly frowned upon on platforms like Facebook and LinkedIn. Don’t bombard people with a ton of meaningless posts from your business account.
Another way you are driving consumers away from your company is by making silly spelling and grammatical errors in your posts. Not paying close attention to the material you are sharing gives the impression that your company is lazy. Don’t compromise the professionalism of your brand by using verbal shortcuts and not proofreading your work. Prepare your material in advance and make sure that it clearly communicates the message you want to send.
Because each social media outlet has a unique way of engaging with fans, using automation tools to update your business accounts is a terrible mistake for your social media marketing strategy. Content that performs well on Facebook may not deliver the same results on a different platform. When it comes to sharing quality content, one size does not fit all. Take the time to modify posts for the network it is being shared on.
Failing to engage with your customers when they have a complaint is one of the worst mistakes your company can make. Social media makes it easy to respond to feedback promptly, and by doing so you create a trusted brand. Work to resolve the issue when clients have a negative experience. In doing so, you show the public that you care about your customers and the integrity of your company. Embrace negative feedback from your clients!
Creating a positive first impression begins with an effective social media marketing strategy that encourages people to take an interest in your company. People want to do business with people they like, and avoiding these “7 deadly social media sins” will help earn your brand the credibility it deserves.
For more information about building a succesful social media presence for your business contact us through our form or call 757-333-3021 today.
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.