Redesigning your website is the perfect opportunity to convey your expertise and clarify your marketing goals. Review these five design tips before making the big transition.
1. The Right Kind of White Space
When used appropriately, white space guides viewers to the most relevant information on the page and organizes content to make it easier to read. White space is user-oriented and gives your brand a sophisticated look.
2. Consider Color Choice
The color of your website is more important than most would assume. Each color elicits a psychological response in our minds. Advertisers attempt to make us feel hungry by using the color yellow, where using red motivates people to make a quick decision. Red makes a powerful statement, which is why it is used for stop signs. Be sure to choose a color that not only looks aesthetically appealing but achieves the desired response you want from consumers.
3. Web Typography
Selecting the best font type for your website is also often overlooked. The typeface used should draw attention to important content, especially when combined with white space and color. The best fonts to currently use online are modern sans serif typefaces and lightweight serifs that are easy to read. Check out the free typefaces Google offers
Step four when redesigning your website is to keep it simple, stupid (kiss). Too much content looks disorganized making it difficult to read. Content should be quick and to the point. Users also need to have a hassle-free experience when navigating through your website. They want to be able to find information quickly, so putting your events calendar on your portfolio page would not make sense. People will leave your site if content is difficult to find or understand. Don’t send traffic to your competitors through poor navigation menus and cluttered content on your site.
5. Responsive Design
I have said it before, and I will say it again: your website needs to be responsive in 2015 and in the future. It is no longer an option, but viable for being found through search engines like Google, Bing and Yahoo. Think about personal searching habits. When Googling a product or service, how often do you review the results on the second page? Typically, we don’t even scroll past the first five options returned on the results page. Because of Google’s Mobilegeddon algorithm update, sites that are mobile-friendly receive page ranking priority when consumers conduct a search from a smartphone or tablet.
What designs did you incorporate into your website when redesigning? Was it effective in targeting your market audience?