Despite what you may have heard, search engine optimization (SEO) is more than just adding keywords into your site’s content. SEO delivers the most relevant information to a user’s search query online, and works to enhance your company’s digital marketing efforts. While word-of-mouth is an excellent way to gain new business, it is also important not to forget about that consumers who are using Google to find services you may provide. Since there are over 200+ factors that go into how a site will rank, it is best to hire an SEO specialist to optimize your site accordingly.
In the meantime, we have come up with quick SEO techniques your company can implement on its own to yield better results in organic search.
SEO Tip #1: Optimize for Local Search
Create a “Google My Business” page (for free) with your address, phone number, hours of operation, and company information listed on it. If you previously had a Google Places business account, it has already been automatically upgraded to Google My Business. This allows your company to control what Google shows users in search results, and makes finding the location of your company in Google Maps easier. You are also able to respond to customer reviews, post photos, and gain insight into how people searched for your business through Google.
SEO Tip #2: Create Keyword-Rich Blog Posts
Search algorithms are designed to imitate how humans interact with search engines in order to find what they are looking for online. By regularly posting new content to the company website, Google bots will crawl and index it more often.
Since fresh content ranks higher in search engines and higher ranking pages get more views, it is a smart idea to start utilizing your website’s blog by publishing relevant industry information your consumers expect to find.
SEO Tip #3: Interlinking Pages & Authoritative Backlinks
Internal linking is used to provide viewers with easy navigation and encourage them to explore further into your website.
As you can see in this blog post, I have linked the term “SEO” to our Search Engine Optimization and Search Engine Marketing page. If this were a blog post about Web Development, I would link to that page. (See what I did there?)
Backlinks are also powerful in terms of SEO as it improves the credibility of your site. In a previous blog post, I linked to our partner company, Sivils-IT Consulting, and the next day they were ranking first in search results. Not to say that ranking first in Google will always be the result, but getting other valuable sources to link to your company’s website will be beneficial to its rankings.
SEO Tip #4: Social Media Ranking Factors
Social media profiles are among some of the top results when searching for a specific brand or company name. Each account matters to Google, and people searching for your products or services want the option to get to know more about your brand. Be sure that the contact information is up-to-date and that you are consistently distributing fresh content to each social outlet. Also be sure to include hashtags in posts because they can be used to find content related to specific topics. This strategy ultimately increases the amount of times your business pages are returned in various search results.
SEO Tip #5: Image Optimization
An alt tag is used so those who are visually impaired know what the image is for. Including alt tags on images is another easy way for you to potentially boost your site’s ranking position. Photos with alt tags are more likely to show up in image-based search engines, like Google Images, and a good source for receiving more organic traffic to your website.