Search Engine Optimization (SEO) is a collection of strategies created to maximize the amount of organic traffic a website receives. It helps to increase page rank for specific keywords and ensures that your site is accessible to users and search engines. Search algorithms were created to make our life online a bit easier by delivering search results that are most equipped to answer a user’s inquiry.
Now that you know what it is, let’s discuss a few benefits that result from a strong, goal-oriented SEO campaign.
If done correctly, SEO efforts enhance the visibility of your website. The higher your site ranks, the more often it is seen by users, thus, boosting brand awareness and attracting new customers. Organic SEO is a great way to target consumers who are already looking for your products or services.
Gaining more online visibility for your business is only one advantage to having an optimized website. A high-ranking business page adds instant credibility to its brand. Consider your personal habits when searching online – we tend to trust and move forward with companies that are listed on the first page of Google search results.
You do not want to miss out on new leads because a competitor is showing up more often or ranking higher in Google search. Sometimes, it is not only about ranking high. Your site needs to entice users to visit, which can be done through appealing meta descriptions and page titles. To start capitalizing in areas your opponents are not, it is best to commit to a continuous, long-term SEO plan.
The more often your site is returned to search queries, the more often it is seen. The more often it is seen, the better your chances are of generating new leads. But a goal of SEO is to not only receive new leads, but to attract quality leads that have the potential to convert into a paying customer. SEO has a huge impact on generating leads for your business and is the best way to gain organic traffic.
By implementing basic SEO strategies, web visitors will have a better user-experience while viewing your website. Viewers who are actively engaged on your site and have a positive experience with it are more likely to become valued customers. An optimized website will maximize your return-on-investment by helping you acquire new customers.
Given the increase in ranking, traffic, and new customers, it only makes sense to begin optimizing your website for search engines.
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.