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Search Engine Optimization (SEO) is a collection of strategies created to maximize the amount of organic traffic a website receives. It helps to increase page rank for specific keywords and ensures that your site is accessible to users and search engines. Search algorithms were created to make our life online a bit easier by delivering search results that are most equipped to answer a user’s inquiry.
Now that you know what it is, let’s discuss a few benefits that result from a strong, goal-oriented SEO campaign.
1. Gain Visibility
If done correctly, SEO efforts enhance the visibility of your website. The higher your site ranks, the more often it is seen by users, thus, boosting brand awareness and attracting new customers. Organic SEO is a great way to target consumers who are already looking for your products or services.
2. Instant Credibility
Gaining more online visibility for your business is only one advantage to having an optimized website. A high-ranking business page adds instant credibility to its brand. Consider your personal habits when searching online – we tend to trust and move forward with companies that are listed on the first page of Google search results.
3. Outrank Competitors
You do not want to miss out on new leads because a competitor is showing up more often or ranking higher in Google search. Sometimes, it is not only about ranking high. Your site needs to entice users to visit, which can be done through appealing meta descriptions and page titles. To start capitalizing in areas your opponents are not, it is best to commit to a continuous, long-term SEO plan.
4. Generate Quality Leads
The more often your site is returned to search queries, the more often it is seen. The more often it is seen, the better your chances are of generating new leads. But a goal of SEO is to not only receive new leads, but to attract quality leads that have the potential to convert into a paying customer. SEO has a huge impact on generating leads for your business and is the best way to gain organic traffic.
5. High ROI
By implementing basic SEO strategies, web visitors will have a better user-experience while viewing your website. Viewers who are actively engaged on your site and have a positive experience with it are more likely to become valued customers. An optimized website will maximize your return-on-investment by helping you acquire new customers.
Given the increase in ranking, traffic, and new customers, it only makes sense to begin optimizing your website for search engines.
If you need help creating an SEO strategy for your business, schedule a consultation today.
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Everything you need to know about hiring a digital marketing agency:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency
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“Erik and the Array Digital team are top notch in the digital marketing spaces, particularly for SEO. Their understanding of Google, the algorithms, and the work involved to get websites ranking on the first page is unparalleled. Thank you Erik!!”
Andrew Zihmer -
“I had a chance to consult with Kevin Daisey for my law firm’s marketing needs. He is knowledgeable, kind, and helpful. He provided me with a great marketing analysis. He also invited me to their podcast as a guest speaker. Thank you Array Digital!”
Merve Kati -
“Since starting with Array Digital in November 2020, I have more than tripled my intake. I added two attorneys and have added administrative staff to handle all the new business being generated. And, we are in the process of moving into a larger office suite to accommodate the growth.”
Rebecca Melone -
“The legal profession needs more architects and designers…folks who are thinking about the future of the profession and who are assembling a tribe of like minded lawyer leaders. Erik and his team are certainly ‘that’.”
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