Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

5 Beneficial Results of SEO

Search Engine Optimization (SEO) is a collection of strategies created to maximize the amount of organic traffic a website receives. It helps to increase page rank for specific keywords and ensures that your site is accessible to users and search engines. Search algorithms were created to make our life online a bit easier by delivering search results that are most equipped to answer a user’s inquiry.

Now that you know what it is, let’s discuss a few benefits that result from a strong, goal-oriented SEO campaign.

1. Gain Visibility

If done correctly, SEO efforts enhance the visibility of your website. The higher your site ranks, the more often it is seen by users, thus, boosting brand awareness and attracting new customers. Organic SEO is a great way to target consumers who are already looking for your products or services.

2. Instant Credibility

Gaining more online visibility for your business is only one advantage to having an optimized website. A high-ranking business page adds instant credibility to its brand. Consider your personal habits when searching online – we tend to trust and move forward with companies that are listed on the first page of Google search results.

3. Outrank Competitors

You do not want to miss out on new leads because a competitor is showing up more often or ranking higher in Google search. Sometimes, it is not only about ranking high. Your site needs to entice users to visit, which can be done through appealing meta descriptions and page titles. To start capitalizing in areas your opponents are not, it is best to commit to a continuous, long-term SEO plan.

4. Generate Quality Leads

The more often your site is returned to search queries, the more often it is seen. The more often it is seen, the better your chances are of generating new leads. But a goal of SEO is to not only receive new leads, but to attract quality leads that have the potential to convert into a paying customer. SEO has a huge impact on generating leads for your business and is the best way to gain organic traffic.

5. High ROI

By implementing basic SEO strategies, web visitors will have a better user-experience while viewing your website. Viewers who are actively engaged on your site and have a positive experience with it are more likely to become valued customers. An optimized website will maximize your return-on-investment by helping you acquire new customers.

Given the increase in ranking, traffic, and new customers, it only makes sense to begin optimizing your website for search engines.

If you need help creating an SEO strategy for your business, schedule a consultation today.
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