You’ve created a shiny new website and you’re proud of it. It’s the result of countless hours coming up with content, graphics, and finding ways to showcase all the great things your company has to offer. You’ve invested much of your time and money to make sure it’s just right, and finally your vision is on the web for the whole world to see.
From daily conversations to entire Sundays spent in front of your new Netflix obsession, stories are a natural part of our lives. Stories are our way of communicating experiences through language, visuals and actions. Just like any good story, a well-crafted design must be compelling and have a sequence of events that flows naturally. As a designer, we’re told repeatedly that a successful design is the product of great storytelling, but it seems that everyone has a slightly different take on the idea… so here are three simple guidelines to ensure that your design tells a great story: