Any article that you’ve read about digital marketing will tell you that you need to be consistently creating content. They’ll also tell you to drive traffic to your site through social media marketing and search engine optimization. Although time consuming and not always straight forward, these are must have strategies. But prior to driving extensive amounts of traffic to your website through the multitude of digital marketing tools you’ve heard about in the past, you must also follow the below strategies to make sure your site is setup to convert visitors into leads. Otherwise you drive prospects to your website and they won’t be able to easily figure out what to do next.