Website Conversion Strategies

Conversion Rate Optimization Strategies


Jake Maines

Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.


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Any article that you’ve read about digital marketing will tell you that you need to be consistently creating content. They’ll also tell you to drive traffic to your site through social media marketing and search engine optimization. Although time consuming and not always straight forward, these are must have strategies. But prior to driving extensive amounts of traffic to your website through the multitude of digital marketing tools you’ve heard about in the past, you must also follow the below strategies to make sure your site is setup to convert visitors into leads. Otherwise you drive prospects to your website and they won’t be able to easily figure out what to do next.

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