Erik was interviewed by Gina Lynch for her podcast; Tomorrow’s Tech Podcast. Topics discussed: the founding of the company, the co-founding of RevolutionVA, RevolutionConf, and HRDevFest, as well as the state of the local software community.
No one wants to be disrupted. But when it comes to business innovation, being disruptive is a good thing; a very good thing. Most businesses aim to be competitive, yet aim to be just a little bit better than their competitors. Being a lot better than competitors is, frankly, hard work. On the contrary, disruptive businesses take their competitive nature to a whole new level. They introduce technological advances that not only position them more competitively, but to such a degree that they fundamentally change the baseline of competition for their entire industry. Often times competitors scoff at and dismiss the potential of the disruptive technology until it is far too late.
You already know that having a website is one of the most powerful tools for your company’s success. You understand the importance of user-experience, and providing viewers with an easy way to navigate through the website. You know that the site’s visual aesthetics are basically useless if the site cannot be found through search engines like Google, Bing, or Yahoo.
Despite what you may have heard, search engine optimization (SEO) is more than just adding keywords into your site’s content. SEO delivers the most relevant information to a user’s search query online, and works to enhance your company’s digital marketing efforts. While word-of-mouth is an excellent way to gain new business, it is also important not to forget about that consumers who are using Google to find services you may provide. Since there are over 200+ factors that go into how a site will rank, it is best to hire an SEO specialist to optimize your site accordingly.
With the excitement of a new year comes the notion of starting over fresh. Just because you are excited for 2016, doesn’t mean you are always inspired to take on all of your latest endeavors.
The new year brings many opportunities to end bad habits during work. Most companies set goals at the beginning of every year, shooting for better numbers, higher quality products, and so on… It takes a good work ethic and a lot of work to meet those goals but there are some little things you can do to help productivity, and enhance the work environment. Here’s a list of 10 workplace habits that need to end in 2016:
For a business to grow and acquire revenue, it must attract new customers. Every start-up company and established corporation needs a solid marketing plan that generates leads and results in higher conversion rates. The first step to marketing your business requires a brand that effectively communicates its purpose to the world.