You already know that having a website is one of the most powerful tools for your company’s success. You understand the importance of user-experience, and providing viewers with an easy way to navigate through the website. You know that the site’s visual aesthetics are basically useless if the site cannot be found through search engines like Google, Bing, or Yahoo.
Despite what you may have heard, search engine optimization (SEO) is more than just adding keywords into your site’s content. SEO delivers the most relevant information to a user’s search query online, and works to enhance your company’s digital marketing efforts. While word-of-mouth is an excellent way to gain new business, it is also important not to forget about that consumers who are using Google to find services you may provide. Since there are over 200+ factors that go into how a site will rank, it is best to hire an SEO specialist to optimize your site accordingly.
Social Media Mistakes Your Business Can Prevent
Social media seems like a simple task, but the reality is that it is difficult to stay on top of the most strategic practices for social media. You don’t need to be an expert to understand the basics, yet I continue to see businesses make preventable mistakes on social media.
You may ask if your company really needs a new website. Sure it seems somewhat outdated but does it really matter? Companies spend millions of dollars on print collateral, tv commercials and other forms of advertising when having a website helps minimize the cost and increase ROI.
Search Engine Optimization (SEO) is a collection of strategies created to maximize the amount of organic traffic a website receives. It helps increase page rank for specific keywords, and ensures that your site is accessible to users and search engines. Search algorithms were created to make our life online a bit easier by delivering search results that are most equipped to answer a user’s inquery.